Social Media Marketing (SMM)
We haven't got our head in the sand here at PCD Agency. We know that search marketing doesn't begin and end with Search Engine Marketing. Every day, Facebook, blogs, shopping comparison and review sites connect and communicate to millions of people. Giving your target audience more options, and more influence, than ever before. Which makes Social Media Marketing an essential choice and not an after-thought.
If you're a little unsure as to the importance of Social Media Marketing, just take a look at these figures:
There are currently over 70 million bloggers generating over 1.5 million posts each day.
Each month more than 27 million people use news search engines, such as Google News and Yahoo! News.
97% of journalists go online daily to source information for their stories, with 73% of them using the internet to find press releases.
Social media marketing has strong impacts over a brand's reputation – 34% post opinions about products and brands on their blog and 36% think more positively about companies that have blogs. (Universal McCann survey)
So, to complement our core services and deepen your connection with your target audience, we offer consultations on social media.
During these, we'll explore ways to engage your business with the ever-growing social face of the Internet and help you build a carefully considered social media plan, either independently or as part of a digital marketing strategy.
We'll make sure you're talking to the people most important to you. Then by combining aspects of digital online marketing and planning, search engine optimisation (SEO), social media engagement and creative content, we can make sure that your customers are talking about you too.
And whatever social media marketing service we provide, we'll continually track and measure it. Allowing us to adapt and change our approach to get the best results.
So, whether people are using mobile phones or iPads, sitting on the train or lying on the sofa, we'll help you understand how consumers want to interact with your brands and products. Then, develop and managing social media channels such as Twitter, Facebook and blogs, to build a lasting relationship with them.
We can use social media marketing for:
- Interacting with your customers while increasing brand awareness
- Developing relations with loyal customers and creating advocacy - an essential part of eCRM
- Direct conversations with your customers e.g. industry tips & advice, feedback on your product
- Distributing exclusive vouchers, special offers & promos through location-based apps
- Using positive word of mouth to boost links to your site, and improve search engine rankings
A summary of PCD Agency's social media marketing services:
- Social media marketing campaigns
- Facebook pages and strategy
- Content strategy, development & syndication
- Product/service awareness & buzz
- Social networking
- ROI & KPI modelling and reporting
