Direct email marketing eCRM

We used to be a direct marketing agency before anyone had ever heard of the Internet. So what you may say? Well, actually it means all of us at PCD agency have had many years honing and refining relationship marketing before embracing digital email marketing as part of our clients' CRM strategy (Customer Relationship Management).

It's a concept we use with outstanding results through this exciting new medium. As the importance of online channels increase, the use of email marketing within an overall CRM strategy provides an extremely cost-effective method to building stronger client relationships and retaining customer loyalty.

After all, the digital revolution has removed all the barriers that stand in the way of great Direct Mail. Gone are the problems of print, production and distribution which devoured time and budget. Digital makes feedback, instant re-segmentation, automated personalisation and event-triggered content more or less immediate. All for considerably less than traditional direct mail campaigns. Done correctly in conjunction with your CRM and digital marketing strategy, email marketing cannot only be affordable but also extremely effective. Depending on how you plan to measure the email campaigns ROI (by opened messages, click-through or conversion rates) and your targets (whether new, existing or best customers), email marketing can yield response rates that range from a modest 5% to a heady 50%. PCD Agency has simple, intuitive, online tools which get the best results through our email marketing software, pcdmailer. It allows you to create personalised e-marketing newsletters and emails whenever you need. It also provides you with complete management over your email subscribers and features a comprehensive reporting system, allowing you to monitor and refine campaign activity to deliver the best return on investment.

Just as importantly as all the technology, we can create highly targeted email marketing campaigns that reach the right audience, extend your brand, and drive customers to do something. Our creative team has a proven track record in creating high impact email marketing materials that will instantly grab the attention of the recipient, wherever they read it at work, at home or in the park on their smartphone. Plus, to support your email campaign, we can create engaging product specific mobile content and microsites to further enhance the messages, as well as produce engaging online promotions and PR. But that's not all. A digitally-centred relationship marketing programme – centred so because of the immediacy and cost efficiency – should not mean email alone. Which is once again where our expertise in all things 'Direct' comes in.

At PCD Agency, we firmly believe that direct email marketing is only one part of a wider CRM strategy. There is an absolute requirement to be media neutral and consider all media – sometimes that touchy feely experience cannot be matched.

POS, catalogues, inserts and direct mail all play a critical part in the customer relationship. Cross-sell, up-sell and retention - the keys to CRM, must be channel agnostic. And they must be used correctly to ensure your getting the very best Return on Investment.

Summary of PCD Agency's direct email marketing services;

• email marketing & strategy
• email template design
• eCRM Strategy
• Analytics and reporting
• Mobile optimisation & delivery
• Landing page design and development
• Analytics and reporting
• Usability research